Digital Marketing is an inbound marketing campaign which means that a person can directly approach the company and make the purchase of the desired product/service. Second, the marketing campaign is able to reach a larger audience, which increases the chances of making an impact on the buyers. The third benefit is that it helps in creating brand loyalty and customer loyalty that improve a company’s reputation. These benefits also help in creating awareness about a product which in turn creates a positive image in the mind of the buyers. Thus, digital marketing helps in improving the bottom line of the company.